I run a number of blogs, and some other random money making sites as well. Up until now all my blogs have been single author, meaning that I am the only person writing on them. I have always liked it this way as I can be in total control of the content on the blog.
However, with the rise in popularity of some of my blogs I have less time per blog, so I have decided to change my way of doing things and opt for a writing team on one of my new blogs.
There are of course advantages and disadvantages to forming a writing team on a blog, lets look at why some people prefer working as a team:
- More content can be produced quicker time frame
- Different views can be expressed on the same blog
- Promotion can be done by several people instead of just one, gain exposure faster
- Regular updates as more people to update
As well as the advantages there are also many disadvantages:
- Lack of control
- Posts may be publish to close together
- Some writers may write more than others
- Content could get duplicated
- Payment for writers
The decision to stay solo or work in a team is usually an easy one for each blogger, for example, ProTycoon.com will always be a single author blog, with occasional guest posts.
I have recently bought a new blog called ‘Football News Online‘, it is a soccer news site. The problem with soccer news is that it is updating all the time, and covers such a broad area. This means that it is hard for one person to update the blog all the time. This is the perfect example of a blog that suits a writing team rather than a solo author.
One of the problems that comes with using a writing team is that the writers will usually expect a payment, you will striggle to find bloggers that are willing to work for free, but there are some out there. You then have to decide what payment method you are going to use, the two most common are:
- Monthly Fee – The blogger is paid a set amount each month.
- Revenue Share – Each blogger takes a % of the blogs earnings for the month
With my new blog I am going to opt for the ‘Revenue Share’ option as this will encourage the writers to promote the blog more actively.
I am still very new to this and will keep you all informed of how it progresses, this will be my guinea pig blog for writing teams. Stay tuned for progress updates.
Do you use single author or writing teams on your blog? What are your views on using writing teams?
If you are interested in becoming a writer for ‘Football News Online‘, please feel free to get in touch. The site is still in production so sorry about the layout! My aim is to get football news from all over the world, I am currently looking for MLS and English football writers.
