Make Money Blogging: Selling Your Ad Spots
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This is the second post in my series about how to make money blogging. You can find the rest of the posts here:
As I mentioned in my first post, one of the most popular way for blogs to make money is by selling Ads directly on their site. The problem with this however is that it is not always easy to sell all of your Ad spots, this leaves wholes on your blog, which are usually filled with Affiliate Ads where income is not guaranteed.
The first thing you need to decide on when selling Ads directly on your site is the fee you are going to charge, you don’t want to charge so much that people cannot afford to buy your spots, on the other hand you don’t want to charge so little so that you are not making any money. It is a difficult area to judge, there is no set rule for deciding what fee to charge. I have picked out a couple of articles that may help you along the way:
As a general rule I would suggest looking at blogs that are at a similar level to you and use that as a marker.
Once you have decided your price you then need people to buy them, chances are you will not get many people coming to you for your Ad Spots, you usually will have to go to them, be pro-active.
There are several ways that this can be achieved, the first one that I use is to look at my competitors blogs and see who is advertising on them, I then contact those advertisers with details about my Ad Spots. Chances are, if they are buying advertising on a competitors site, they will be interested in advertising on your blog.
The next step I use is to roam around blogs and sites within my niche, looking for blogs that I think would benefit from advertising on my blog, I then contact the owner telling them the benefits of advertising on my blog, as well as the details of my ad spots.
Finally, if I have not sold all my ad spots for the month using the previous two methods, I head over to the ‘Digital Point Forums Link Sales Area‘, and post up details of the spots I have available, this usually helps to fill any remaining spots.
You should now be able to sell all your ad spots directly. If you don’t feel that you have time to personally manage your Ad spots you can also use programs such as:
They help to take the pressure off of selling your ad spots, you can then direct people to your ‘Buy Ads’ page and let them buy ads that way.
I want to know if you have tried any of these methods, or if you have a method that you find works for you?
How To Make Money Blogging - ProTycoon | August 22nd, 2008 at 10:32 pm #
[...] Make Money Blogging: Selling Your Ad Spots [...]
Hussein | Random Blog | August 23rd, 2008 at 11:54 am #
I’ve been using oiopublisher but it is really hard for me to find advertisers. still no one purchase
David Shaw | August 23rd, 2008 at 1:21 pm #
Advertise on forums and email fellow bloggers, if all else fails, offer some free trials!
what about blog | August 23rd, 2008 at 10:07 pm #
Interesting suggestions. The best way to make ad sales is definitely by being proactive.
Sunday Link Love #5 and Updates | Random Blog | August 24th, 2008 at 5:39 am #
[...] Make Money Blogging: Selling Your Ad Spots by ProTycoon - If you want to make money from your blog, then you better read this blog post of David on how you can sell your ad spots in your blog. He has also different blog post on how you can make profit from your blog. [...]
Link Love | Da Blogger | August 24th, 2008 at 3:55 pm #
[...] Pro Tycoon is running a little series at the moment, about making money from your blog, something all of us are interested in (bloggers at least). His latest post was about selling ad space. [...]
BlogSavvy | September 2nd, 2008 at 5:29 pm #
The fact that there are so many out there trying to make money, instead of crating a recognizable brand that you never hear them complain, as they have advertisers waiting at the door. If you focus on becoming a BRAND instead of trying to make your first 100 bucks you’ll be surprised at how the money will come in.
kouji | September 11th, 2008 at 1:34 pm #
i haven’t tried this tactic yet, as i’m still rather new to blogging. but i’m quite interested because right now, all my eggs are in the google adsense basket, and i really feel the need to diversify, in the event something goes terribly wrong with that particular provider. :O
conference call bridge | September 14th, 2008 at 7:58 am #
Ads spot only works for blog that attract a lot of visitor per month and sure advertiser wants to put their ads too.
rjani | September 16th, 2008 at 5:43 pm #
“If you focus on becoming a BRAND instead of trying to make your first 100 bucks you’ll be surprised at how the money will come in.”
Very good point!
The post is very great too, thanks, I haven’t heard about ‘Digital Point Forums Link Sales Area‘, and I didn’t know anything about how this thing goes, it was very useful.
Anyway, could anyone tell me an estimate about how many visitors/day would you go out to find advertisers?
Armen Shirvanian | October 13th, 2008 at 7:35 pm #
I have noticed some sites that have, for example, 6 ad spots and only 2 of them used. They are looking to have advertisers contact their site to take up the spots, but I am not sure that this is the way to go about the procedure. It might be better to have 2 spots and use the 2 spots, and leave the option for more to be added.
Gustavs | October 14th, 2008 at 7:21 am #
Hey!… thanks! That is something I will do some day too