Advertise for free!
Advertising is very expensive, but there is one way to publicize your business, organization, event or even yourself for no cost at all. Just write a press a release.
A newspaper will charge you a small fortune to run your advert, but if you can give them a good story they will run it. In short they will give you great publicity – and it will be for free!
So how do you go about putting together a press release? Obviously it will have to be interesting enough for the newspaper to run the story. So before putting pen to paper, rack your brains for something that will hook that interest. Is there something extra special or unique about your project? If so, lead your press release with that.
Your press release does not have to overly long; 100 to 150 words will do. Don’t forget to mention the project, be it a new shop, a new business or whatever. Give some background about it. If you are not experienced in writing press releases do not worry. The chances are the newspaper will not publish it word for word. They may even decide to get back to you for more information before developing it into a longer story
And finally do not forget to give a contact number at the end of your release. Many newspapers require this so they can verify the story. They may decide to ring you to find out more details, allowing them to give your story that expert touch and helping you to gain valuable publicity when it is published. And it will all be for free!
Email Delivery | March 6th, 2010 at 2:10 pm #
Some are saying that the use of press release sites is really helpful in linkbuilding I don’t know if the concept is similar to article submission?
Aluminum Laptop Cases | March 19th, 2010 at 5:11 pm #
I would have to disagree with your point about 100-150 words being long enough for a press release. If your press release is that short, how do you expect journalists to create a longer story from it? It helps to include as much information as possible. At a minimum ensure that the obvious questions are answered….who, what, where, when and why.
To get better exposure from a press release it helps to use a paid press release distribution service. This can get many more journalists reading your story. Also, using these services can generate a lot of backlinks depending on how many websites republish your release.
protycoon | March 19th, 2010 at 5:14 pm #
@Aluminum
Thank you for such a great comments. There is many ways to do press release, and I just give one of examples. I agree with you to go with distribution service would help more.