When many bloggers start out in blogging, they do so with very little in the way of funds to promote and improve their blog. Thanks to some hard work, they can get their blogs up and running, with traffic slowly filtering in as well as a steady stream of income. The income may not be huge but it is a start, you then have two options, the first being to pocket the money and buy yourself something nice. This option is appealing to many as they blog with a view to earning money to make their life more comfortable.
The second option is to reinvest the income back into your blog to enable you to raise the earning potential of your blog in the future. This is the most sensible option as $100 this month could be $200 next month and $400 the month after that. Of course there is the option to combine both approaches you could say that you will take 50% of the blogs earnings and the other 50% can be reinvested.
I will show you several ways in which you can reinvest money into your blog.
- Buy Advertising For Your Blog – Advertising spaces can be bought on blogs in most niches. Many blogs offer a 125x125px advertising system in their sidebars which can be bought at a reasonable price. By buying advertising on a site in your niche that receives a good level of traffic, you can improve the traffic to your blog as well as building your brand.
- Get Your Blog Re-Designed – This can help to give your blog a more professional look, this can make your blog look more creadible and reliable. You can also optimize your advertising which can lead to higher earnings in the future. If you can’t afford a full blog redesign, why not invest in some new logo’s or features that can benefit your blog. Unique Blog Designs have redesigned many of the top blogs.
- Buy Yourself A Second Blog – You put in the effort for your first blog and you have it earning money, you can just repeat the process with a 2nd blog. This is useful if you have a good knowledge in more than one niche. This is actually my second blog, my first was in the field of Fantasy Football (Soccer) ‘Fantasy Football Guru‘. My advice would be to only take this step if you have knowledge in a second niche, don’t make a blog in a niche in which you have little interest as you will lose your motivation on that blog very quickly.
- Buy Reviews – Buying a review on a top blog in your niche is a great way of bringing targeted traffic to your blog. It is a great way of increasing the readership on your blog.
- Buy Blog Authors – This is somewhat linked to my point of buying a second blog, you can buy authors for your second blog if you don’t have time to write on it yourself. Or you can buy authors for your current blog to increase the amount of content and to bring a fresh approach to your blog.
- Buy Products To Review – In some niches you can buy products that are big talking points and then review them on your blog. This is a great way of buying something nice related to your niche and using it to add extra depth to your blog.
The point to remember is that no matter how small your earnings, there is always a way to reinvest it into your blog, even if it is just adding it to an AdWords campaign to drive a few visitors to your site.
If you reinvest money back into your blog what approach do you take? How do you reinvest your blog earnings?
