The internet has evolved dramatically over the last decade in terms of how people end up at your site. Still, your domain name remains a vital cog in your marketing strategy. Here are 8 tips for choosing the right domain name in today’s online world.
- Use Killer Keywords: Think about it – GoDaddy would never choose GoDaddy if they started today! Who would search for “godaddy” hoping to find a domain name purchasing site, if they hadn’t already heard of GoDaddy? Think through the key words or phrases related to what you have to offer, and then put them together in memorable combinations and begin searching for available domain names. The exception to the rule is that if you have millions of dollars to invest in advertising your domain name, then choose whatever the heck you want!
- Go with “.com” or Forget it: Maybe in five years this principle will change, but for now, .com’s still rule. People hear the domain name and fuzz out on the “dot part”, since it remains ingrained that everything worth remembering is a .com. If you are using a .org or .net, you are losing tons of traffic to the .com name you are mimicking. Better a good .com domain name than what you think is a great dot-anything else. This rule holds until further notice.
- Make it Memorable: When you’re driving along, listening to the radio, you may hear the name of a website you want to check out from a commercial or talk show. You think, “oh yeah, I’ll remember that…no need to write it down.” An hour later it is gone from the memory banks because it wasn’t deposited there with enough memory force. Memory force is vital. Choose a domain name that uses a keyword in a memorable way: HostGator, TiresWorld, JobsFinder, LoanToday, etc.
- KISS your Domain Name: You know what that stands for – Keep it Simple…! The shorter it is, the more memorable. The shorter it is, the less likely misspellings will occur. And speaking of misspellings, spend a few extra bucks and purchase domain name misspellings that might commonly occur: Googel.com is exhibit “A.” Otherwise, you’ll lose traffic passively to folks who can’t spell well, or actively to someone trying to steal traffic intended for you.
- Grab your Business Name.Com: Whether this serves as your main URL or as a redirect URL may depend on how well your business name is known, or how descriptive it is of your products and services. But as people get to know you by your business name, it will be vital that you own and use it. Purchase domain names related to individual products or services, too, for creating sub-domains or mini-sites.
- Let People Know What to Expect: Choose a domain name that clearly defines what you do, so people know what to expect. What would you expect from WebVet.com or FindCars.com? Yep, that’s what you’ll get. This builds brand ID and enhances memory force.
- Avoid Numbers and Hyphens: While numbers may work okay visually, it’s been demonstrated that hyphens do not. And both numbers (spelled out or used numerically) and hyphens create confusion when they are simply heard.
- Buy and Keep all the Extensions: While the dot-com domain name is best, eliminate competition by purchasing the .info, .org, .net, .biz, and now, the .mobi. The .mobi will be a growing necessity in a mobile world, and you’ll soon be glad you have it.
In today’s crowded, competitive web marketplace every advantage must be pursued, and the selection of a quality domain name is essential. To find a domain name that is descriptive and at the same time catchy or memorable is part science, part art, to be sure. Do some research, brainstorm with colleagues and partners, pick the consensus favorite as your main URL and buy all of the good alternatives you can afford.
The author, James Adams, writes for Cartridge Save, a leading provider of HP 364 ink and other supplies.


MoneyCarry.com (
EverythingIncome.com (


