About a month ago, Toys R Us purchased the premium domain Toys.com for a whopping 5.1 million dollars. I always thought that super premium domain names were traded between 2 or 3 parties at most and the final price took weeks to agree and involved a lot of haggling back and fourth.
There was a lot of breaks during the auction so I assume that behind the scenes were a lot of people discussing whether the bid was going too high. The bidding also seemed strange at times. For example, after toyrsrus bid $4,815,000, National A-1 responded with a bid of $4820,000.
Bidding has finished.
toyrsrus bids $ 5,100,000
National A-1 bids $ 5,000,000
National a-1 asks for 10 minute break
toyrsrus bids $ 4,915,000
National A-1 bids $ 4820,000
toyrsrus bids $ 4,815,000
bidding is going quick so i’m going to skip a few a
National A-1 bids $ 4,530,000
toyrsrus bids $ 4,525,000
National A-1 bids $ 4,505,000
toyrsrus bids $ 4,500,000. they raised their own bid
break given until 4.55 pm est
National A-1 asks for 15 minute break. Lots of bickering between toysrus and national a-1 going on over time alloted for break.
toyrsrus bids $ 4,300,000
national A-1 bids $ 4,155,000
toyrsrus bids $ 4,150,000
5 minute break announced
national A-1 bids $3,755,000
toyrsrus bids $3,750,000
national A-1 bids $3,555,000
toyrsrus bids $3,550,000
national A-1 bids $3,305,000
toyrsrus bids $3,300,000
i’m live on the call. 6 bidders total. 5 remain. National A-1 seems determined as they immediately bid when needed. Toys R Us as well as the rest holding cards very tight
toys r us asks for 2 minute break
national A-1 bids $3,255,000
toyrsrus bids $3,250,000
national A-1 bids $3,205,000
toyrsrus bids $3,200,000
national A-1 bids $3,150,000
toyrsrus bids $3,145,000
national A-1 bids $3,140,000
toyrsrus bids $3,135,000
national A-1 bids $3,130,000
its been announced, bid increments have to be at least 5k.
a break as taken place to discuss bidding increments among the bankruptcy lawyers. we are not able to hear this. FYI – bidding is a very slow process. break should be over at 3:55 pm est
toyrsrus bids $3,125,000
national A-1 bids $3,100,000
toyrsrus bids $3,050,000
Frank Schilling just formally dropped out.
toys.com current bid is $2,900,000 to national A-1. i will update as bidding occurs.