Bob Parsons, the owner of Godaddy, has created a lot of discussion in the last few weeks about the .me domain extension. The reason : he has changed his personal blog from BobParsons.com to BobParsons.me. This has been followed by many people claiming that the .me domain extension is going to be the next big thing, encouraged by higher sales than the .mobi and .asia domains extensions. Many have even gone as far as claiming that .me will be the most popular domain extension after .com.
In my opinion, nothing could be further from the truth. The .me extension is a pretty good choice for a personal blog and there have been some good sales of premium domains like love.me, save.me and insure.me. However, beyond that I don’t see the domain doing too well, certainly not better than .net or regional domain extensions like .us, .co.uk or .de.
The real reason Bob Parsons changed his blog to BobParsons.me
The .me domain extension was launched last July. It is the regional domain extension for Serbia and Montenegro, which previously used the code .yu (for Yugoslavia). The goverment worked out a deal with some top level registrars so that the domain could be used worldwide, no doubt encouraged by the fact that .me could be branded very easily in English and many other European languages.
So why did BobParsons change his own blog domain from .com to .me? Well, quite simply, to promote the domain extension. The .me extension costs between $5 and $10 more than .com on most domain registration websites and GoDaddy has been promoting it heavily. So the domain change was a smart move in my opinion. It displays how the domain can be used and seeing the owner of Godaddy use the domain extension will surely go a long way with a lot of people.
If you want a domain for a personal blog or if you can find a good keyword which uses me (e.g. help.me etc) then the .me extension is a good investment but beyond that, I don’t see this domain extension being more than an addition to the already large list of domain extensions that aren’t used.
What do you think of the .me domain?




