Yesterday I talked about the ‘End Of Google AdSense’, and today I bring you news of Google’s comeback, Google Ad Manager.

The idea is currently in testing by Google, Ad Manager is a free service that is currently only available by invite only. It is designed to be a framework to allow webmasters to manage the Ad space on their websites.

This is great news for people who currently sell and are looking to sell private Ad space on their websites, as it will simplify the setting up of reports for advertisers. The advantage for Google is that there is the off-chance that you will fill any unsold space with AdSense.

It is believed that Google has been working on this project since 2006 and it promises to be an exciting prospect for all bloggers.

What does Google say about it?

If you operate a site with remnant ad inventory as well as reserved ad inventory that you sell directly to advertisers, then Ad Manager is for you. It can help you sell, schedule, deliver, and measure directly-sold and network-based inventory. Google Ad Manager offers a wealth of features, including an intuitive user interface, automated yield optimization, and proven Google speed and reliability. Best of all, Google Ad Manager is free.

You can get your invite here: Google Ad Manager.

Will you be tempted to use Google Ad Manager? Or will you continue with your current system, give us your thoughts below.

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