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Many website owners are paying SEO Companies thousands to optimize their websites for search engines. Many dont know what SEO is and others dont know where to start. That is why we have created 10 Basic SEO tips to get you started, so keep your money in your pocket and keep reading if you want to improve search engine traffic toyour site.

If you are reading this and cant help thinking “What the hell is SEO?”, then you need to see my previous post - What Is SEO?.

There are many search engines on the internet now so it can be difficult to optimize your website for all of them, as they have slightly different ranking systems. By following these 10 basic SEO tips you will be well on your way to improving your search engine traffic.

1. Use Keywords in URL

You should try to use the keywords you wish to recieve traffic from in your URL. You should try and keep the URL as short as possible but at the same time, have your keywords in it. You have to make sure that the keywords you mentioned in the URL are mentioned on the webpage as well, otherwise this tactic will not be successful.

2. Use Keywords in <title> tag

The <title> tag is one of the most important factors in on-site SEO, not only is it the title of your page in the browser, it is also the title of the page on the Search Engine Results Pages (SERPs). With this in mind you dont want to spam it with keywords, but use a short description of about 8 words to describe your page, that includes the pages keywords.

3. Keywords In content

As mentioned in number 1, the keywords that you use in your URL and <title> tag should also be included in the content of the webpage. Try to use your keywords in <h1> and <h2> tags. Once again dont spam the page with <h1> tags, just include the keywords naturally into your content.

4. Use Keywords in Anchor Text of Inbound Links

When you get links to your website from external websites, try to vary the anchor text used. Also dont always link straight to your index page, instead get links to deeper pages.

5. Use keywords in images <alt> tag

Search engines use the <alt> tag instead of the image description, so by having your keywords in your <alt> tag you can improve your pages SEO.

6. Outbound Links

Try not to link to lots of external sites from one page, as the search engine could see this as spam. Instead link to a few high quality relevant sites.

7. Inbound Links

Only get links from quality relevant sites. Links from poor or unrelevant sites are pointless and could count against you.

8. Meta Tags

Use <Description> and <kewords> Metatags. Metatags generally do not have that much importance now-days but Yahoo and MSN still consider Meta tags. Include post description in <description> meta tag. Some times this description will come as search result description on search result pages. Use <keywords> meta tag to include keywords, around 15-20 keywords will be sufficient. Do not use keywords that are not in your post content.

9. Dont Duplicate Content

Wordpress blogs have the drawback of duplicate content. Content is said to be duplicated when the same content is accessible from two different urls. Fresh content is also important for fast ranking as crawlers love fresh content.

10. Easy Site Navigation

Navigation should be kept simple. Avoid using javascripts menus on the home page. Use the related post plugin if you have a wordpress blog. Keep most of the pages accessible from home page. Avoid the use of frames in your site design as it will be difficult for crawlers to crawl your site. Also try not to use images as links.

If you use these 10 basic SEO tips when creating a page or website, you can increase your search engine traffic.