What Is SEO?
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Do you run a website and often hear other website owners talking about their SEO tactics and realise that you have no idea what SEO is, or how you go about it? Well you have come to the right place, we will give you all the information you need to understand what other website owners are talking about and help you to get a good understanding of Search Engine Optimization (SEO).
What is SEO?
Search Engine Optimization is a practice under taken by website owners who wish increase the amount of traffic they receive from search engines. It works by improving internal and external factors in order to achieve a higher position in search engine results pages (SERPs). By achieving a higher ranking in SERPs you can obtain more traffic for the keyword searched. As you can imagine there are usually hundreds of sites fighting it out for the top search engine rankings, so website owners compete with each other to optimise their site so that they can gain the advantage over their competitors.
Do I Need To Use SEO?
SEO can often be a time consuming process and I have heard many webmasters ask the question ‘Do I Really Need SEO?’. The real question that should be asked is ‘Do I Want People To Visit My Website?’. You could have a great website and spend all your time adding to it, but if no-one is visiting it, is it worth it?
The fact is that when people what to find something on the Internet, they will search for it on search engines. If your website is not listed or is low on the SERPs then it is likely that you are not getting the most from your website.
The bottom line is, search engine traffic can make or break your site, so investing time or money in SEO is a must for anyone wishing to have a successful website.
As you should now understand SEO should be done by any website owner who wants to receive high levels of high quality traffic.
It is possible to receive traffic from search engines without performing any SEO, but by performing some of the basic SEO tips you can vastly increase your websites traffic.
We hope you now understand what SEO is and the impact it can have on your site.
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Angilina | May 13th, 2008 at 3:32 pm #
David you know, i really like this quote:
“The real question that should be asked is ‘Do I Want People To Visit My Website?”
Actually i think my SEO def. will helpful to blog readers.
SEO = Process to Get Higher Rankings in SERP = Higher Rankings in SERP means Heavy Traffic Towards to your website = Heavy Traffic to your website Means Rich Business Goals achieved for your website = Business Goals achieved for your website means Successful SEO for your Website.
Thanks,
Angilina.
David Shaw | May 13th, 2008 at 3:34 pm #
Exactly right Angelina!
Angilina | May 13th, 2008 at 3:43 pm #
Thank you David, As i am very lazy to write post and publish it over the web, still i want one great post regarding serp’s problem, one of my website is doing well through landing pages, but index page is not coming in targeted keyword search. I need hits through my home page in SERP’s.
Hope you will find out quality information and the resolutions.
I am waiting for your next post on the same.
David Shaw | May 13th, 2008 at 3:47 pm #
You should look to remove all the excess such as sounds and graphics that are not needed, and focus on quality text as well getting links to your homepage.
I am not to worried about the traffic my homepage receives, I look for my visitors to arrive at quality content.
Mark | May 24th, 2008 at 3:25 am #
David such a nice post. I had read shomoney post in which he mentioned SEO is dying industry. How one can convince him, whatever the stuff he is doing while publishing the post also a part of seo. He raised such worst point over there, and in sitepoint forum there is much more long discussion going on the same. What do you think about seo industry? Thanks.
David Shaw | May 24th, 2008 at 6:57 am #
I dont think it is a dying industry.
I think SEO is as important now as it ever has been.
navroz | June 20th, 2008 at 11:15 am #
Dear sir
Is there any proper guidline for briggner to Become SEO
thanks
David Shaw | June 20th, 2008 at 11:48 am #
There is not a 100% accurate list that you can follow to get your site optimised.
I would suggest taking a look at this site:
http://www.seomoz.org/
They have alot of valuable content!